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ADMIRAL X BEAMS F


Admiral×BEAMS F at a web magazine “HOUYHNHNM”.

HOUYHNHNM is well known among the fashion business people like buyers, PRs, models and fashion magazine editors etc. in Japan.

http://www.houyhnhnm.jp/mag/admiral/index.html

Shuhei Yoshida who is a director of BEAMS F “Dress” category talks about Admiral.

BEAMS F stores propose mainly authentic dress items but as there is a tendency that the coordinates of grown-ups become more and more casual,

they also sell low-tech sneakers which can be easily coordinated with jackets.

Admiral brand has a long history and he thinks it’s good point to push the products to customers.

And he also thinks Admiral’s simple design is well accepted by grown-ups, who are the customers of BEAMS F.

He made a BEAMS F SMU of PARKLAND in Navy.

The reasons why he chose Navy Suede are:

・Navy can be both casual and elegant.

・Navy can be coordinated with denims, tight Navy colored pants and dark brown pants which are in trend.

・Suede is good to express fall-winter feelings at the foot.

・Suede can be matched with both denims and woolen pants.



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