About us

With over 25 years of experience in the apparel industry, Hardcore has operated across every level of the supply chain—from brand owner and franchisor to distributor, licensee, and retailer.  At its peak, we managed 15 Dusty stores and 8 franchise stores across Hong Kong, China, Macau, Taiwan, and Singapore, while supplying over 40 retailers in the U.S. and Europe. Additionally, we granted licenses for Dusty-branded eyewear, timepieces, and leather goods, reaching 150 retailers throughout Asia.

 

Following the acquisition of Dusty in 2014, Hardcore embarked on a new mission: sourcing premium products from around the world for the Asian market. Today, we manage a diverse portfolio—including clothing, headwear, eyewear, watches, bags, and lifestyle goods—serving 200 independent boutiques, department stores, and online platforms across Greater China and Southeast Asia.

​

In 2017, we launched Pereffs, our premier online and brick-and-mortar retail concept. We are passionate about the brands we carry, carefully curating a mix of tasteful, up-and-coming independent labels. We believe in creating a unique retail experience—both in our showroom and online—to connect guests with brands they love. Above all, we believe that high-quality products have a tangible, positive impact on everyday life.