Imogene + Willie

The plan was to try and sell 250 jeans in our inaugural fits: Imogene (for women) and Willie (for men). Orders started coming in from all over the country, and then, from all over the world. After months of planning, building, and cleaning, the team set up shop in an old service station in Nashville, TN. Imogene+Willie opened our doors on a warm day in july of that same year.